JUNETEENTH:

THE PAST

Media created a false narrative of what Juneteenth is by painting it as a “celebration” to the end of slavery in the United States. In reality, it is the date 250,000 enslaved Black Americans in Galveston, Texas, were told they were free on June 19, 1865 – 2.5 years after the Emancipation Proclamation (signed Jan. 1, 1863) went into effect. Outdoor Afro is correcting this narrative by sharing this history nationwide. To honor this day, we encourage our community, partners, and regional networks to spend time in nature (whether a nearby beach or public park for example). Outdoor Afro invites neighborhoods across the United States to join the network to reflect on and commemorate freedom, asking ourselves: What does freedom mean to me?



COMMEMORATION:

THE PRESENT

Network theme for this year: “Juneteenth 2022: Reflecting on Freedom with Outdoor Afro.” Our commemoration takes place Sunday, June 19, on the nation’s designated three-day holiday weekend. It’s Outdoor Afro’s way of continuing to educate and course correct digital audiences and the general public about the true meaning of Juneteenth.


HOW YOU CAN GET INVOLVED

REGISTER HERE. By doing so, you’re simply pledging to join us in nature. That’s it. We’re aiming to get 50,000 people outside – from anywhere you feel comfortable in nature for only 2.5 hours – to reflect in honor of the 2.5 years that freedom delayed for 250,000 enslaved people of Galveston, Texas.

REFLECT WITH US AFTER JUNE 19. Immediately after Juneteenth, we genuinely want to know how you spent your 2.5 hours outdoors. Revisit this page June 19 for a link that will allow you to share your reflections. Your story connects to the American storyline by becoming a modern-day change agent to our nation’s past. Outdoor Afro welcomes your nature-rich content to add to our Black joy and Black healing narrative. 

2021

JUNETEENTH SPONSORS

Thank you to last year’s organizations that have committed to our inaugural Juneteenth commemoration with Outdoor Afro. Through your support, we’re able to engage thousands of people in reflecting on what it truly means to be free in America. 

 

Leader Sponsors: Blundstone, Disney, Stanley, Sun Outdoors, The North Face, TJX, Winnebago Industries

Contributor Sponsors: California Cowboy, CLIF BAR, Eddie Bauer, Northlight Foundation, Outer Range, Subaru

Supporter Sponsors: AllTrails, Arkus, Backpacker’s Pantry, Brighton Jones, Chaco, Council on Foundations, dragonfly energy, eagle creek, East Bay Regional Park District, ENO, First Republic, Forest Service, GAIA GPS, Golden State Warriors, Google, Hewlett Foundation, H, Hipcamp, Hydro Flask, intel, KEEN, Klean Kanteen, Maine Beer Company, Multihouse, National Forest Foundation, National Park Foundation, National Park Service, Natural Areas Conservancy, Natural Lands, okta, Owl Labs, Pacifico, Public Lands, REI, Salesforce, Sierra Club, Smartwool, Sports Basement, Trackers Earth, Twitter, VF