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	<title>Comments on: Black People in an REI Commercial?</title>
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	<description>Where Black People &#38; Nature Meet</description>
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		<title>By: Rue</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-510</link>
		<dc:creator>Rue</dc:creator>
		<pubDate>Thu, 10 Dec 2009 07:19:02 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-510</guid>
		<description>Yes Adria, I was not even going to touch the &quot;shades of blackness&quot; topic, nosurreee! :) Thanks for posting and I hope you enjoy the Bay!</description>
		<content:encoded><![CDATA[<p>Yes Adria, I was not even going to touch the &#8220;shades of blackness&#8221; topic, nosurreee! <img src='http://outdoorafro.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Thanks for posting and I hope you enjoy the Bay!</p>
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		<title>By: Adria Richards, ButYoureAGirl.com</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-507</link>
		<dc:creator>Adria Richards, ButYoureAGirl.com</dc:creator>
		<pubDate>Wed, 09 Dec 2009 18:45:11 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-507</guid>
		<description>Agreed.  The woman in the middle looks mixed or Latina and the guy standing next to her with the salt and pepper beard looks Brown, at least for a moment in the commercial.

I hear you on this!  I see this often on mainstream media where women are shown playing the piano or flute; rare it is to see a woman jamming on drums or picking up a guitar.</description>
		<content:encoded><![CDATA[<p>Agreed.  The woman in the middle looks mixed or Latina and the guy standing next to her with the salt and pepper beard looks Brown, at least for a moment in the commercial.</p>
<p>I hear you on this!  I see this often on mainstream media where women are shown playing the piano or flute; rare it is to see a woman jamming on drums or picking up a guitar.</p>
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		<title>By: Rue</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-504</link>
		<dc:creator>Rue</dc:creator>
		<pubDate>Wed, 09 Dec 2009 06:52:00 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-504</guid>
		<description>Bikemonkey...I had completely forgotten about LL Bean! I wonder how relevant they are now that people shop online instead of from catalogs?</description>
		<content:encoded><![CDATA[<p>Bikemonkey&#8230;I had completely forgotten about LL Bean! I wonder how relevant they are now that people shop online instead of from catalogs?</p>
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		<title>By: BikeMonkey</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-503</link>
		<dc:creator>BikeMonkey</dc:creator>
		<pubDate>Wed, 09 Dec 2009 04:16:59 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-503</guid>
		<description>As a data point I recall quite vividly when LLBean decided to start a depallification of their print catalog- it was striking at the time. Probably some 20 yrs on by now...</description>
		<content:encoded><![CDATA[<p>As a data point I recall quite vividly when LLBean decided to start a depallification of their print catalog- it was striking at the time. Probably some 20 yrs on by now&#8230;</p>
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		<title>By: Rue</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-499</link>
		<dc:creator>Rue</dc:creator>
		<pubDate>Tue, 08 Dec 2009 03:15:08 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-499</guid>
		<description>Yes Melody! It&#039;s sometimes just a matter of exposure, true. I also think we need to reach out across generations and get the parents out too.

Keep up the great work and thanks for your post!</description>
		<content:encoded><![CDATA[<p>Yes Melody! It&#8217;s sometimes just a matter of exposure, true. I also think we need to reach out across generations and get the parents out too.</p>
<p>Keep up the great work and thanks for your post!</p>
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		<title>By: Rue</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-498</link>
		<dc:creator>Rue</dc:creator>
		<pubDate>Tue, 08 Dec 2009 03:12:58 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-498</guid>
		<description>Thanks Tom for sharing the consciousness behind the commercial. Trust me, it &lt;b&gt;is&lt;/b&gt; appreciated, and the Outdoor Afro community  looks forward to seeing more!</description>
		<content:encoded><![CDATA[<p>Thanks Tom for sharing the consciousness behind the commercial. Trust me, it <b>is</b> appreciated, and the Outdoor Afro community  looks forward to seeing more!</p>
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		<title>By: Melody</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-497</link>
		<dc:creator>Melody</dc:creator>
		<pubDate>Mon, 07 Dec 2009 21:51:51 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-497</guid>
		<description>I agree that starting with the kids is a great way to get people of color out enjoying the outdoors.  I volunteer with Inner City Outings (part of the Sierra Club).  Last Friday, I took a group of middle school kids (Hispanic, African American &amp; Asian American) on a hike in a local State Park.  (I&#039;m in LA.)  After the hike, the kids told me that the field trip was &quot;tight&quot; and that they&#039;d way rather hike than go to Disneyland!

And one of the first people we encountered on the trail -- an African American mountain biker!</description>
		<content:encoded><![CDATA[<p>I agree that starting with the kids is a great way to get people of color out enjoying the outdoors.  I volunteer with Inner City Outings (part of the Sierra Club).  Last Friday, I took a group of middle school kids (Hispanic, African American &amp; Asian American) on a hike in a local State Park.  (I&#8217;m in LA.)  After the hike, the kids told me that the field trip was &#8220;tight&#8221; and that they&#8217;d way rather hike than go to Disneyland!</p>
<p>And one of the first people we encountered on the trail &#8212; an African American mountain biker!</p>
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		<title>By: Tom Vogl</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-496</link>
		<dc:creator>Tom Vogl</dc:creator>
		<pubDate>Mon, 07 Dec 2009 20:58:54 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-496</guid>
		<description>Hi Rue, I wanted to reply to your question about REI’s new TV commercial.  When casting and wardrobing this spot we intentionally chose to outfit an African American couple as multi-day backpackers…the experts in the group.  The main goal of our new TV campaign is to inspire people to get outside and experience activities like hiking, backpacking and camping…but we also tried to be thoughtful about portraying racial diversity so as to hopefully contribute to making the outdoors a more welcoming place for everyone.  As James points out, we make an effort to do this in all our marketing materials and felt it was an important consideration as we made our first foray into TV.  Thanks for the conversation about the ads – we appreciate it! Tom Vogl, VP-Marketing, REI</description>
		<content:encoded><![CDATA[<p>Hi Rue, I wanted to reply to your question about REI’s new TV commercial.  When casting and wardrobing this spot we intentionally chose to outfit an African American couple as multi-day backpackers…the experts in the group.  The main goal of our new TV campaign is to inspire people to get outside and experience activities like hiking, backpacking and camping…but we also tried to be thoughtful about portraying racial diversity so as to hopefully contribute to making the outdoors a more welcoming place for everyone.  As James points out, we make an effort to do this in all our marketing materials and felt it was an important consideration as we made our first foray into TV.  Thanks for the conversation about the ads – we appreciate it! Tom Vogl, VP-Marketing, REI</p>
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		<title>By: Rue</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-493</link>
		<dc:creator>Rue</dc:creator>
		<pubDate>Sun, 06 Dec 2009 20:18:31 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-493</guid>
		<description>Thanks Jay -- I definitely try to elevate the conversation beyond the black vs. white framework and encourage people to get out of doors because it&#039;s simply a good thing to do. The work we are all doing to help increase visibility of people of color is critical and will make a difference -- it&#039;s my life&#039;s work, and I appreciate your partnership.</description>
		<content:encoded><![CDATA[<p>Thanks Jay &#8212; I definitely try to elevate the conversation beyond the black vs. white framework and encourage people to get out of doors because it&#8217;s simply a good thing to do. The work we are all doing to help increase visibility of people of color is critical and will make a difference &#8212; it&#8217;s my life&#8217;s work, and I appreciate your partnership.</p>
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		<title>By: TJ</title>
		<link>http://outdoorafro.com/2009/12/black-people-in-an-rei-commercial.html/comment-page-1#comment-492</link>
		<dc:creator>TJ</dc:creator>
		<pubDate>Sun, 06 Dec 2009 18:02:52 +0000</pubDate>
		<guid isPermaLink="false">http://outdoorafro.com/?p=742#comment-492</guid>
		<description>The fact that you are having this discussion is encouraging to me. I had resigned myself to the fact that I would be the only black face on the trails (other than my kids), but to know, not only are there others, but you guys also want to change this, gives hope.  

Personally, I believe black folk are not going to get serious about outdoor activities until black folk realize that hiking, backpacking, skiiing, etc., are not &quot;white&quot; activities. I don&#039;t want to sound too pessimistic, but I know more black people who have platinum grills than backpacks or sleeping bags. I hope that this is due to my location (FL) and not a trend country wide. I know growing up in the country in NC it wasn&#039;t that way. A lot of black kids grew up camping and hiking there, until we got to high school and it wasn&#039;t the cool thing to do anymore. There were no rappers or sports figures hiking, so we didn&#039;t. As my oldest kids were growing up, I wanted them to experience a lot of the things I did growing up, so I got back into outdoor activities. And this is the best way I see getting more black people outdoors...starting with children. I know not everyone has kids, but for those who do, we want our children to well rounded,which includes giving them a balanced picture of the world.  Life is more than basketball and hip-hop. Showing them that there are no boundaries, racial or otherwise, to the great outdoors can be extremely effective in helping to raise balanced, healthy, kids who will challenge real boundaries they encounter in life.

Like I said, I&#039;m trying to stay positive, and reading the various post here help greatly.  One day I won&#039;t be the only black face I see on the trails!</description>
		<content:encoded><![CDATA[<p>The fact that you are having this discussion is encouraging to me. I had resigned myself to the fact that I would be the only black face on the trails (other than my kids), but to know, not only are there others, but you guys also want to change this, gives hope.  </p>
<p>Personally, I believe black folk are not going to get serious about outdoor activities until black folk realize that hiking, backpacking, skiiing, etc., are not &#8220;white&#8221; activities. I don&#8217;t want to sound too pessimistic, but I know more black people who have platinum grills than backpacks or sleeping bags. I hope that this is due to my location (FL) and not a trend country wide. I know growing up in the country in NC it wasn&#8217;t that way. A lot of black kids grew up camping and hiking there, until we got to high school and it wasn&#8217;t the cool thing to do anymore. There were no rappers or sports figures hiking, so we didn&#8217;t. As my oldest kids were growing up, I wanted them to experience a lot of the things I did growing up, so I got back into outdoor activities. And this is the best way I see getting more black people outdoors&#8230;starting with children. I know not everyone has kids, but for those who do, we want our children to well rounded,which includes giving them a balanced picture of the world.  Life is more than basketball and hip-hop. Showing them that there are no boundaries, racial or otherwise, to the great outdoors can be extremely effective in helping to raise balanced, healthy, kids who will challenge real boundaries they encounter in life.</p>
<p>Like I said, I&#8217;m trying to stay positive, and reading the various post here help greatly.  One day I won&#8217;t be the only black face I see on the trails!</p>
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